EOC Week 10: What Channels are you going to do to get your product noticed?

The Channels that I will be using to get my product to the consumer would be things such as media space and time which would be television, newspapers, social media, and radio. These will be expensive but they are very good when it comes down to advertisements and selling your product to the consumer.

EOC Week 9: Three Great Mission Statements

As we talk about mission statements I have 3 great in mind that I want to share. First this is a great quote the book came up with which is “"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (book, chapter 2, page 5)

EOC Week 8: Disatrous New Products

A product thank I think would never work would be something like an electronic babysitter, money shredder, and self dress in the dark machine. One reason why I wouldn’t carry an electronic babysitter is because, those things are dangerous, I mean you don’t really know what’s going to happen to your baby until it really happens , which Is a very terrible thing to do. Another thing I wouldn’t do would be something like a money shredder. Those things would be heart breaking because why would you shred money when you need it. The answer is it may be for people who hate money or don’t ever want to deal with money but the thing is…who would want to destroy any type of money, even if it’s a dollar! There’s really no end to what you can do with different products or how you make them up. It really depends on how it works in the end. Another thing that would be a major disaster would be something that dresses you in the dark. That would be really ridiculous to have something like that considering you wouldn’t really want something dressing you in the dark, you would literally cry, because you would look ugly getting out of your closet. Overall in my opinion having bad ideas can be good ideas, because it’s a turning point to a great Idea, and who knows it may be big, depending on what you make it to be.

Week 5 EOC: Best and Worst Superbowl Commercial

 

 

There are bad commercials and there are good commercials. What I have seen at the super bowls were ridiculous, one of the commercials that I thought were the worst were the bud light commercial that was advertising towards dog sitters. I thought that one wasn’t that good honestly, even though it meant you don’t have to sit around all day taking care of dogs, you can have fun doing it in a different way. The best commercial I thought was really funny was about the Doritos commercial where he taunts the dog and the dog actually gets the advantage and breaks the door down. In a way commercials have gone a lot more creative with how they advertise things, also where they place them, and the super bowl is perfect for something like that. The thing is it’s really expensive to put an advertisement out like that. Sometimes it’s really good to have some sort of marketing or advertising campaign otherwise the company will end up not making any profit at all. This is also a great opportunity for great public realists. There was a large number of statistics who watched these commercials and they said, “As millions of fans gather to watch the Super Bowl and the numerous commercials each year, often times memorable quotes arise from the game, the advertisements and the events leading up to the game.” http://www.mahalo.com/super-bowl-quotes/  This shows that most companies have great social responsibility and know how to utilize that to create something worthwhile and interesting to watch. In the end most of the commercials didn’t really capture my interest except for the Doritos and the dog sitter one, but who knows there could be more amazing ones next year. We just need to keep an eye out for it.

Week 4 EOC: Business to Business Vs. Consumer Marketing

Business to business is a bit different to consumer marketing. B to B is when businesses have business relation with other businesses, and establish something from there. While consumer marketing refers to anything from public relations to having consumers test out the product, or something that is in interest to the consumer. For B to B, say you have a small business trying to get the social media out to the public. Usually consumer marketing is a consumer that purchases products for their own consumption. For example if you bought something that is related to your needs that is the consumer market. As for GE their company is strictly business, making sure that what the consumers buy actually goes towards the business to improve energy to all things that run on energy, which uses their brand. “But here’s a fact that would startle most consumers. Did you know that GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales?” Marketing an introduction Armstrong/Kotler. Pg 39 of 59 Also with GE’s consumers buying decisions is much more complex now. Now that there are certain things and requirements that you need to meet. These things include stuff such as waiting a long time for a purchase to go through like buying a set of jet engines.  “To get an idea of the complexities involved in selling one of GE’s industrial products, let’s dig deeper into the company’s GE Transportation division and one of its bread-and-butter products, diesel locomotives.” Marketing an introduction Armstrong/Kotler. Pg 39 of 59. Overall there’s really nothing different about both companies besides one is for a particular market and the other is for consumers who purchase products for their own consumption, and between those two I would agree with the consumer marketing side, which we all are.

Week 3 EOC: My Demographics

I believe that I am a generation Y which is the age group who was born from 1970 to 2000. That means that my demographic age is towards things like the future and more on the technology. Besides that we have more babies in our generation, not to mention the divorce rate that’s going on in our age. In addition Generation Y demographics are more materialistic and more into the new trend type things that are going on around the world. Right now as we go on with our daily life, we are given knowledge from generation Xer’s.  Usually the age groups that range in this generation are from tweens which are age 9-12, and then you have the teens whose age ranges 13-18, and finally adults who range from 19-32. In addition to that we (Generation Y) as a demographic make a total purchasing power of 733 billion, along that we make up a fairly well huge attractive market. Again, the book says, “Both the baby boomers and Gen Xers will one day be passing the reins to the Millennials (also called Generation Y or the echo boomers). Born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment.” This was an example to show a more broad understanding of what I was talking about earlier. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing, Pg 73. Also most of our demographics love playing video games as, well. It also depends on how they were brought up and what other demographic influenced that change or pattern in age. Overall I’m basically something different, because the generation that I was born in is not where I fit at all. But there are some exceptions to that rule.                                   

Week 2 EOC: Boston Consulting Group - Video Games

          In my opinion I think that the prices of video games that went up are no surprise to me at all. One reason why I think so is because they are lowering the prices for consoles, so that defaces the value of what it’s actually worth, but in addition to that the video games have become a higher selling product, due to manufacturing and other elements that go into games as well. Same thing with apps they lower the prices on apps because everything is now mobile, thus consumers have no time to sit around playing games. Right now the world is constantly moving and technology is growing, so I think that apps have a better chance of surviving than video games have in surviving in your living room. “If you ever been ripped off by ebgames or games then u will feel my pain because i bought L4D2(cut Ver) for $59.95 on ebgames. On steam they sell it for $14! Even though its the same version.”    http://www.gamespot.com/pages/forums/show_msgs.php?topic_id=27562482 That was an example of how expensive games are getting and that is ridiculous. Another example are how the prices of consoles are going down, and an example from this site proves that. "While we continue to innovate and design groundbreaking new products, we remain dedicated to our long-term vision for the PlayStation 2 platform,” said Kaz Hirai, President and CEO, Sony Computer Entertainment America. “Now even more consumers, as well as casual gamers, can experience what the PlayStation 2 platform has to offer—an unrivaled combination of the largest selection of software, a growing community for online gaming and one-of-a-kind accessories such as EyeToy™—at a new value price." http://www.console-exploits.com/forums/showthread.php?t=6514

Should games for the main 4 consoles be 60 dollars?(US currency Consoles:PS3 Wii Xbox 360 PC) I mean that the price for me is too high to buy games. I have to wait to buy them untill they go down. Oh wait I don't own a main console except a bad PC. Still the price is too high. What are your thoughts? Does the high price hurt the industry?

http://www.gamingunion.net/forums/showthread.php?t=4299

 This is all information from consumers as well as higher ups in the corporate ladder. 

               

Week 1 EOC: Great Customer Service

Great customer service is an experience that you should enjoy and become familiar with. Nowadays customer service is lacking, the employees best interest in the customers are turning into gello.  By gello I mean no one really cares right now, all they are out for is a paycheck. So why would anyone work at something they hate really bad? “They’ve focused on customer service and haven’t allowed themselves to be distracted by other things,” (Marketing: An Introduction for Education Management Corporation, 10th Edition. Page 3).  This is an incredible statement, because I believe this should be the basis for all jobs, at least most companies should enforce such a rule. In addition, if no one cared about customers or customer service how are we able to sell the things we need to? To keep cash flowing and to keep business running, besides you can’t really put a fake face on where the consumers can see it. I would rather come to work with an enjoyable attitude than a messy unsettled one. Retail now is a big deal for people, whether it is in Wal-Mart, Smiths, or Target consumers thrive on companies like these to keep them running and alive. We really can’t expect them to customer service themselves; otherwise they would steal a lot of things. Overall the retail world is opening up widely, and if we could step it up a little more, I’m sure we are more than likely to succeed in making a higher sales volume and enjoying the customer’s reaction to their experience in the store. I would to also add is if you ever go into a store and you get totally bad service, I would think twice and step out the way you were coming in, because it is not worth it. You were not there to be given bad service, you know.