Business to business is a bit different to consumer marketing. B to B is when businesses have business relation with other businesses, and establish something from there. While consumer marketing refers to anything from public relations to having consumers test out the product, or something that is in interest to the consumer. For B to B, say you have a small business trying to get the social media out to the public. Usually consumer marketing is a consumer that purchases products for their own consumption. For example if you bought something that is related to your needs that is the consumer market. As for GE their company is strictly business, making sure that what the consumers buy actually goes towards the business to improve energy to all things that run on energy, which uses their brand. “But here’s a fact that would startle most consumers. Did you know that GE’s consumer products contribute less than one-third of the company’s total $183 billion in annual sales?” Marketing an introduction Armstrong/Kotler. Pg 39 of 59 Also with GE’s consumers buying decisions is much more complex now. Now that there are certain things and requirements that you need to meet. These things include stuff such as waiting a long time for a purchase to go through like buying a set of jet engines. “To get an idea of the complexities involved in selling one of GE’s industrial products, let’s dig deeper into the company’s GE Transportation division and one of its bread-and-butter products, diesel locomotives.” Marketing an introduction Armstrong/Kotler. Pg 39 of 59. Overall there’s really nothing different about both companies besides one is for a particular market and the other is for consumers who purchase products for their own consumption, and between those two I would agree with the consumer marketing side, which we all are.
