EOC Week 10: What Channels are you going to do to get your product noticed?

The Channels that I will be using to get my product to the consumer would be things such as media space and time which would be television, newspapers, social media, and radio. These will be expensive but they are very good when it comes down to advertisements and selling your product to the consumer.

EOC Week 9: Three Great Mission Statements

As we talk about mission statements I have 3 great in mind that I want to share. First this is a great quote the book came up with which is “"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." (book, chapter 2, page 5)

EOC Week 8: Disatrous New Products

A product thank I think would never work would be something like an electronic babysitter, money shredder, and self dress in the dark machine. One reason why I wouldn’t carry an electronic babysitter is because, those things are dangerous, I mean you don’t really know what’s going to happen to your baby until it really happens , which Is a very terrible thing to do. Another thing I wouldn’t do would be something like a money shredder. Those things would be heart breaking because why would you shred money when you need it. The answer is it may be for people who hate money or don’t ever want to deal with money but the thing is…who would want to destroy any type of money, even if it’s a dollar! There’s really no end to what you can do with different products or how you make them up. It really depends on how it works in the end. Another thing that would be a major disaster would be something that dresses you in the dark. That would be really ridiculous to have something like that considering you wouldn’t really want something dressing you in the dark, you would literally cry, because you would look ugly getting out of your closet. Overall in my opinion having bad ideas can be good ideas, because it’s a turning point to a great Idea, and who knows it may be big, depending on what you make it to be.

FINAL PROJECT: Implementation Evaluation Control

FINAL PROJECT: Price

My product is going to cost $4.79

(WENT TO WAL-MART)

FINAL PROJECT: Promotion

FINAL PROJECT: Distribution

Further enhance the Flare out styles image with the consumer by targeting prestige hot spots and shopping destinations. This is important when selling your product to the consumer. It also helps out when you need to better distinguish characteristics of our business that will be the combination of management experience, and distribution experience, high-quality, and exceptional customer service.  What really sets up apart is that we are the only a distribution company servicing hair products and specialty hair spray for men in the Las Vegas market.   In addition, Flareout Styles has an exclusive contract to distribute a new, groundbreaking product for men that would enable us to gain immediate access to a majority of the potential customer base.

The production concept is still a useful philosophy in some situations. For example, computer maker Lenovo dominates the highly competitive, price-sensitive Chinese PC market through low labor costs, high production efficiency, and mass distribution.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 6.4.5.1).
Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. The selling concept is typically practiced with unsought goods—those that buyers do not normally think of buying, such as insurance or blood donations. These industries must be good at tracking down prospects and selling them on product benefits.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 6.4.5.3).

FINAL PROJECT: Product

Product quality and improvement are important parts of most marketing strategies. However, focusing only on the company’s products can also lead to marketing myopia. For example, some manufacturers believe that if they can “build a better mousetrap, the world will beat a path to their door.”
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 6.4.5.2).
Furthermore, a better mousetrap will not sell unless the manufacturer designs, packages, and prices it attractively; places it in convenient distribution channels; brings it to the attention of people who need it; and convinces buyers that it is a better product.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 6.4.5.2).

Hair Products offers a tremendous collection of hair spray and hair spray products that fit your hair type and hair care routine. Specifically, we offer the best in Hair Spray, styling Spray,hair mousse, hair protective, hair styles, and hair styling gel products. We carry the best names in hair spray and hairspray products as well, including Sebastian hair spray and other products.

FINAL PROJECT: Target Market Strategy

Flareout will utilize a brand building (pull) strategy as the basis for our marketing plan. We will position our print media spend in magazines that influence our target consumer and validate the brand. The publications we will utilize are: W, Vogue, Cosmopolitan, and Vanity Fair. These are the same publications retail buyers and trend analysts to find emerging brands or trends. In addition to paid ads in regional issues of the publications mentioned, we will have a PR firm to develop a program for obtaining product placement and celebrity endorsements. Our media and PR strategy will bring the brand to the front for the consumer and set the stage for our image development. We will have a separate plan to market to retailers at trade shows. In addition we will develop a unique in-store graphic and communication package that explains our products benefits and advantages at point of sale. The popularity of hair has grown immensely in the last decade. Those who are familiar with hair products are well aware of how fun and addicting an evening out can be when you want to look fierce. Those who have not yet experienced the thrill of gracefully applying hair products on need a convenient, relaxed atmosphere, where they can feel comfortable learning and utilizing current popular looks. Flareout seeks to provide its customers with affordable quality service and products in a fun and supportive environment.
"Consumer value and relationships are at the center of marketing strategy and programs."
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.6.3).
Through market segmentation, targeting, differentiation, and positioning, the company divides the total market into smaller segments, selects segments it can best serve, and decides how it wants to bring value to target consumers in the selected segments.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.6.3).


 

FINAL PROJECT: SWOT analysis

Strengths:  

•Samples

•Variety

•Well-trained, educated Associates

•Non-commission based

•Experts: hair products

•price adjustments

•Prices listed on display shelves

Weaknesses:

•Merging with another store

•Never offers gift with purchase

•Nasty testers

•Window display 

  Opportunity:

•Started in big “modern” cities, now going down to smaller cities

•30 stores opening per year every year

•Merging within different stores within a year

Threat:

 

•Other hair products

•Wal-Mart

•Target

•CVS

•Walgreen

•Personal selling: Paul Mitchell's, Aveda Institutes 

In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for this business.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.8). 

Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.5.2).



 

 

FINAL PROJECT: Objectives

·      Create warm, fun, and enthusiastic environment for clients

·      Provide entertainment and social diversity of all backgrounds and ages.

·      Provide consultations to clients, with product knowledge and demonstrations.

·      Provide Benefits and incentives to employees for longevity in the company that work to provide the consumer service.

These objectives will provide a fun atmosphere that will strike the consumer's interest to try the product out and experience the product. 

"Secondary data provide a good starting point for research and often help to define research problems and objectives."

(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 9.5.6).

"After the problem has been defined carefully, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives."

(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 9.5.3).

FINAL PROJECT: Mission Statement

Our mission is to help our clients become the most successful person they can be. Why you ask? Because we target to not only to men but we target to male clients as well to make them feel, sexier, stronger, and more confident. With this new product that we’ve created, getting ready and looking bad will be a thing of the past. Now with our new innovation we have established that our new product will be faster, hold stronger, feel lighter. These are the components that will form what we call a stylists dream. Like we said we don’t just offer this to women but we want to make men feel just as welcome as women, and say that this product is as manly as your deodorant that you use every morning. This is saying something, and with a friendly environment we welcome anyone to test our product for a limited time, or to come and set up an appointment to be the first to test this product. When we are done with you, you will feel rejuvenated, feel beautiful, live free without bothersome hair flying away. This product will not only go towards a certain market but will generate mass word of mouth that will lead a variety of clients to come try what we’ve got, and boy do we have it. When coming into we provide excellent service as well as a friendly environment, away from stress or anything clouding your mind, except the mist of our products in your hair and face. Who doesn’t like a cleanup once in a while, besides our demonstration will be fast, and easy. Soon you will look good leaving and feeling more amazing than you’ve ever felt before in your life.

EOC Week 7: Final Project (Pitch)

http://ivettedelilah.blogspot.com/2010/12/beautified.html

My product that I chose is hairspray, and my pitch is going to be showing men that this type of hairspray which is Treseme is better than most of the hair products out there. It will also make the men look sexier and feel sexier than the old products they used, which would be gel. Which only makes you look dirty non clean and flat in style where you can look edgy and stylish with treseme hairspray for men.