FINAL PROJECT: SWOT analysis

Strengths:  

•Samples

•Variety

•Well-trained, educated Associates

•Non-commission based

•Experts: hair products

•price adjustments

•Prices listed on display shelves

Weaknesses:

•Merging with another store

•Never offers gift with purchase

•Nasty testers

•Window display 

  Opportunity:

•Started in big “modern” cities, now going down to smaller cities

•30 stores opening per year every year

•Merging within different stores within a year

Threat:

 

•Other hair products

•Wal-Mart

•Target

•CVS

•Walgreen

•Personal selling: Paul Mitchell's, Aveda Institutes 

In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for this business.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.8). 

Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.5.2).