FINAL PROJECT: Target Market Strategy

Flareout will utilize a brand building (pull) strategy as the basis for our marketing plan. We will position our print media spend in magazines that influence our target consumer and validate the brand. The publications we will utilize are: W, Vogue, Cosmopolitan, and Vanity Fair. These are the same publications retail buyers and trend analysts to find emerging brands or trends. In addition to paid ads in regional issues of the publications mentioned, we will have a PR firm to develop a program for obtaining product placement and celebrity endorsements. Our media and PR strategy will bring the brand to the front for the consumer and set the stage for our image development. We will have a separate plan to market to retailers at trade shows. In addition we will develop a unique in-store graphic and communication package that explains our products benefits and advantages at point of sale. The popularity of hair has grown immensely in the last decade. Those who are familiar with hair products are well aware of how fun and addicting an evening out can be when you want to look fierce. Those who have not yet experienced the thrill of gracefully applying hair products on need a convenient, relaxed atmosphere, where they can feel comfortable learning and utilizing current popular looks. Flareout seeks to provide its customers with affordable quality service and products in a fun and supportive environment.
"Consumer value and relationships are at the center of marketing strategy and programs."
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.6.3).
Through market segmentation, targeting, differentiation, and positioning, the company divides the total market into smaller segments, selects segments it can best serve, and decides how it wants to bring value to target consumers in the selected segments.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.6.3).


 

FINAL PROJECT: SWOT analysis

Strengths:  

•Samples

•Variety

•Well-trained, educated Associates

•Non-commission based

•Experts: hair products

•price adjustments

•Prices listed on display shelves

Weaknesses:

•Merging with another store

•Never offers gift with purchase

•Nasty testers

•Window display 

  Opportunity:

•Started in big “modern” cities, now going down to smaller cities

•30 stores opening per year every year

•Merging within different stores within a year

Threat:

 

•Other hair products

•Wal-Mart

•Target

•CVS

•Walgreen

•Personal selling: Paul Mitchell's, Aveda Institutes 

In a small group, develop a SWOT analysis for a business in your community. From that analysis, recommend a marketing strategy and marketing mix for this business.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.8). 

Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 7.5.2).



 

 

FINAL PROJECT: Objectives

·      Create warm, fun, and enthusiastic environment for clients

·      Provide entertainment and social diversity of all backgrounds and ages.

·      Provide consultations to clients, with product knowledge and demonstrations.

·      Provide Benefits and incentives to employees for longevity in the company that work to provide the consumer service.

These objectives will provide a fun atmosphere that will strike the consumer's interest to try the product out and experience the product. 

"Secondary data provide a good starting point for research and often help to define research problems and objectives."

(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 9.5.6).

"After the problem has been defined carefully, the manager and researcher must set the research objectives. A marketing research project might have one of three types of objectives."

(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 9.5.3).

FINAL PROJECT: Mission Statement

Our mission is to help our clients become the most successful person they can be. Why you ask? Because we target to not only to men but we target to male clients as well to make them feel, sexier, stronger, and more confident. With this new product that we’ve created, getting ready and looking bad will be a thing of the past. Now with our new innovation we have established that our new product will be faster, hold stronger, feel lighter. These are the components that will form what we call a stylists dream. Like we said we don’t just offer this to women but we want to make men feel just as welcome as women, and say that this product is as manly as your deodorant that you use every morning. This is saying something, and with a friendly environment we welcome anyone to test our product for a limited time, or to come and set up an appointment to be the first to test this product. When we are done with you, you will feel rejuvenated, feel beautiful, live free without bothersome hair flying away. This product will not only go towards a certain market but will generate mass word of mouth that will lead a variety of clients to come try what we’ve got, and boy do we have it. When coming into we provide excellent service as well as a friendly environment, away from stress or anything clouding your mind, except the mist of our products in your hair and face. Who doesn’t like a cleanup once in a while, besides our demonstration will be fast, and easy. Soon you will look good leaving and feeling more amazing than you’ve ever felt before in your life.

EOC Week 7: Final Project (Pitch)

http://ivettedelilah.blogspot.com/2010/12/beautified.html

My product that I chose is hairspray, and my pitch is going to be showing men that this type of hairspray which is Treseme is better than most of the hair products out there. It will also make the men look sexier and feel sexier than the old products they used, which would be gel. Which only makes you look dirty non clean and flat in style where you can look edgy and stylish with treseme hairspray for men.

EOC Week 6: 9 Apps

3 apps great
Infinity blade is a very popular app that is a game for a specific market that is into games. Most of the target market belongs to teenagers, teens, and college students, looking to play with something to try to pass the time while they aren’t bored. In addition it’s also entertaining to play. “Infinity Blade is by far the best looking game ever to appear on the iphone. Developed by Epic using the same engine that powered the incredible tech demo, Epic Citadel, it is no surprise that Infinity Blade is visually on par with modern console games.” http://techcrunch.com/2010/12/26/top-40-iphone-apps-2010/

Amazon is a very good app when you’re looking for something to purchase, whether it be a book, music games or anything that has to deal with lifestyle, or just a hobby.  http://www.time.com/time/specials/packages/completelist/0,29569,2044480,00.html

Another app I think is great would be the Netflix app. Since we are in a technological revolution we always watch TV. shows and movies on the internet so why not have an app on your phone where you can view it on your hand. http://www.time.com/time/specials/packages/completelist/0,29569,2044480,00.html

3 apps dumb
Poop the world is the stupidest app ever because with GPS navigation systems it is able to target where you are in order to tell everyone when and where you’re doing your business, that’s disgusting!  “This just tells us there are a lot of programmers who might be good in code but dumb when it comes to ideas on what to develop. Yeah or might be smart to fool a shallow user to buy their apps.” Said consumer,
http://www.pcworld.com/article/170157/the_10_most_idiotic_iphone_apps.html

Fat burner 2k is a really stupid app, it just turns your phone into a work out machine it’s not really that smart. Besides it’s tricking you, if I were to do this vs. the gym I would totally hit the gym. “FatBurner's secret: The app makes your iPhone vibrate. Apparently, that tiny vibration, placed upon your massive belly, will magically transform you from Mr. Jiggles to Mr. McConaughey.” http://www.pcworld.com/article/170157/the_10_most_idiotic_iphone_apps.html

“If rating your smooching skills isn't enough, a new app called Passion promises to judge how good you are at going all the way.” http://www.pcworld.com/article/170157/the_10_most_idiotic_iphone_apps.html  Honestly this is a really really stupid app, no one can really judge how well you have sex, unless you want someone who wants to judge you, and you have a really insecure girlfriend.

3 apps good ideas
an app I think that would be of great use would be a locator app for when you’re shopping, that’s perfect because if you can’t find a store they should have something to find the store near you.

A good app I would come up with would be a personal shopper app where you could have your personal shopper who will mix and match outfits to help pick out the perfect outfit for the perfect place you’re going to.

A cool app would also be something like an buyers app where conventions are actually held online and 

personal buyers are able to buy clothes from the producer so everything will be easier to the buyer and the manufacturer.

Week 5 EOC: Best and Worst Superbowl Commercial

 

 

There are bad commercials and there are good commercials. What I have seen at the super bowls were ridiculous, one of the commercials that I thought were the worst were the bud light commercial that was advertising towards dog sitters. I thought that one wasn’t that good honestly, even though it meant you don’t have to sit around all day taking care of dogs, you can have fun doing it in a different way. The best commercial I thought was really funny was about the Doritos commercial where he taunts the dog and the dog actually gets the advantage and breaks the door down. In a way commercials have gone a lot more creative with how they advertise things, also where they place them, and the super bowl is perfect for something like that. The thing is it’s really expensive to put an advertisement out like that. Sometimes it’s really good to have some sort of marketing or advertising campaign otherwise the company will end up not making any profit at all. This is also a great opportunity for great public realists. There was a large number of statistics who watched these commercials and they said, “As millions of fans gather to watch the Super Bowl and the numerous commercials each year, often times memorable quotes arise from the game, the advertisements and the events leading up to the game.” http://www.mahalo.com/super-bowl-quotes/  This shows that most companies have great social responsibility and know how to utilize that to create something worthwhile and interesting to watch. In the end most of the commercials didn’t really capture my interest except for the Doritos and the dog sitter one, but who knows there could be more amazing ones next year. We just need to keep an eye out for it.