FINAL PROJECT: Distribution

Further enhance the Flare out styles image with the consumer by targeting prestige hot spots and shopping destinations. This is important when selling your product to the consumer. It also helps out when you need to better distinguish characteristics of our business that will be the combination of management experience, and distribution experience, high-quality, and exceptional customer service.  What really sets up apart is that we are the only a distribution company servicing hair products and specialty hair spray for men in the Las Vegas market.   In addition, Flareout Styles has an exclusive contract to distribute a new, groundbreaking product for men that would enable us to gain immediate access to a majority of the potential customer base.

The production concept is still a useful philosophy in some situations. For example, computer maker Lenovo dominates the highly competitive, price-sensitive Chinese PC market through low labor costs, high production efficiency, and mass distribution.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 6.4.5.1).
Many companies follow the selling concept, which holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. The selling concept is typically practiced with unsought goods—those that buyers do not normally think of buying, such as insurance or blood donations. These industries must be good at tracking down prospects and selling them on product benefits.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions 6.4.5.3).